After a hugely insightful and inspirational talk on our last webinar - Bob Nash Creative Director and Polly Jones Head of Copy, discussed the power of authenticity in in fundraising creative, we produced a short film to show some of the work they referenced on the talk. We thought we’d share it and some of the messages. Authenticity is becoming a huge subject, with dwindling public trust in charities it has become even more important to get the truth across. Case studies, real life examples and trusted voices are perfect examples of techniques to harness the power of authenticity and truly engage audiences.
To find out more please contact John Eversley.
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