January 17 – 9.30-10am
QUICK FIXES FOR DECLINING RESULTS
CLAIRE DANIELS, STRATEGY DIRECTOR; GAIL COOKSON, LEGACY DIRECTOR, JOHN EVERSLEY, MANAGING DIRECTOR, MARIA PHILLIPS, DIRECTOR OF FILM AND TV, WPNC
With cost-of-living pressures it’s not surprising that fundraisers are seeing soft results. Spend half an hour with WPNC’s senior team to hear actionable ideas for fixing results across your campaigns.
January 24 – 9.30-10am
A/B TESTING: QUICK-WIN EXAMPLES TO AID YOUR OWN ONLINE CAMPAIGN EFFORTS
VICKY REEVES, MANAGING DIRECTOR, GODONATE
Gain inspiration from real-life examples of A/B testing. Learn how charities achieved quick-wins from testing simple tweaks to online campaigns. Equip yourself with these tried-and-tested example techniques that will let elevate your own online fundraising without the need for extensive testing.
January 31 – 9.30 – 10am
USER RESEARCH ON A BUDGET
PHILE DEARSON, DIGITAL DIRECTOR, CHAMELEON BY WPNC
Researching user needs helps build empathy, challenge assumptions, reduce risk, make better decisions, and ultimately improve your services. It’s challenging to do this on a budget, so this webinar gives pointers on how to proceed. And we'll explore how modern software (yes, including AI) can make it easier, faster, cheaper.
February 7 – 9.30-10am
SOCIAL MEDIA VIDEO POSTS: MAKING MORE WITH LESS
BOB NASH, CREATIVE DIRECTOR, WPNC
To make the most of the cost-effective testing opportunities offered by social media channels, you’ll need engaging video content - without breaking the bank. Bob Nash will show how you can – and should - make more online video content simply and cheaply by exploiting existing resources to the full, and testing to find the most engaging and responsive image and message combinations.