Marie Curie
DRTV & digital
If you had one last wish, what would it be?
This was the powerful emotional proposition behind our integrated legacy campaign for Marie Curie. People were asked to add one last wish to their Wills, to help Marie Curie nurses fulfil the last wishes of the terminally ill people they care for.
And the great news is that the campaign – which spanned TV, ratio, social, digital and out of home – far exceeded the client’s own wishes, with unprecedented response across all media.