Insight & digital MVP

Minds Forest

There’s something special starting to grow online… an innovative in-memory product for the mental health charity Mind.

The Everlasting Forest gives supporters the chance to plant and dedicate a virtual tree in memory of a loved one. They can also share it with family and friends – and make a donation with ease via our online donation platform goDonate.

It was great to work on a project that drew on all our skillsets – from stakeholder insight, design and development through to targeted social posts and promotional content creation.