Grab your headphones – our brand-new podcast series Thinking Aloud has just gone live!
It’s your chance to listen to experts from WPNC and goDonate share their thoughts on fundraising, advertising and more:
In our first episode ‘The future of direct mail’ you can hear direct marketing experts John Watson and John Eversley chat about the future of mail in today’s fundraising marketplace. Does it still have a meaningful role to play? And how best can it be used to achieve outstanding results?
Our second episode ‘Behavioural science in fundraising’ explores how understanding human behaviour can help achieve better fundraising results. goDonate’s Vicky Reeves and Cheryl Allbutt discuss real-world case studies, fascinating insights and simple, practical steps we can all take.
In episode three our TV experts Maria Phillips and Bob Nash reflect on the ‘Questions most commonly asked by clients about DRTV’. They’ve both got a lot of experience – and a lot of opinions - to share! From finding the best proposition and handling case studies though to testing priorities, you’ll find all these thorny issues aired in this full and frank debate.
Episode four – and this time we’re chatting about the hot topic of ‘Cryptocurrency and charitable giving’. We believe that crypto is a really great way for charities to boost their fundraising and reach a whole new generation of donors. Join goDonate’s Managing Director Vicky Reeves and Product Marketing Manager Cheryl Albutt, as they discuss this exciting new way to fundraise.
Listen now on Apple Podcasts, Spotify or wherever you get your podcasts.
We’ll be uploading even more episodes over the next few weeks. So don’t miss out – subscribe today.
Happy listening!
John Eversley & Vicky Reeves