Scope

Over Christmas 2023, we delivered some fantastic results for Scope. We not only beat target – we more than doubled it. So, when they asked us to work with them again in 2024, the bar was set high!

Thankfully, we had a little help – from an adorable toddler called Adonis and his mum Shellie, who kindly volunteered to appear not just on television, but in DM, online, out-of-home and Scope shops all around the country.

We believe that Shellie and Adonis’s story is a powerful example of the financial challenges disabled people and families face, not just at Christmas but throughout the year. It conveys this year’s theme – “the hidden cost of Christmas” – in a real and personal way. As WPNC managing director John Eversley explains:

“Featuring a real family from the Midlands, not actors, in the TV ad allows us to highlight in an authentic way the real problems and emotional distress faced by the people Scope supports.”

Of course, we understand that appearing on TV and in other media can be daunting. So we worked closely with Shellie at every step of the way, to ensure she felt safe and supported. For the TV appeal, this meant chatting to her about her experiences in advance, so she was comfortable talking about them on camera. In the DM, she was also involved at every stage – helping us to tell Adonis’s story as accurately and emotionally as possible.

We’ve always believed in the power of real stories like this. And we’re so grateful to Shellie and Adonis for sharing theirs. It’s really touched the hearts of our target audience this December.