Battersea smashes targets

  • by Richie Florey
  • 17/01/2019
Battersea smashes targets

Battersea has significantly increased its income through online donations after digital product studio Addition - part of agency WPN Chameleon (WPNC) - switched the organisation to its online giving platform, goDonate.

The animal charity ran a trial over the crucial pre-Christmas fundraising period after WPNC implemented goDonate Enterprise to boost digital pledges.

The split test pitted the new donation service against the charity’s previous platform during a three-week period in December 2018. These were some of the results:

  • There were 63% more transactions than the old platform during the test period
  • The new platform garnered 35% more income on the new platform compared to the existing platform
  • Additionally, there was a sharp increase in the number of people starting and completing a donation.

Using goDonate gives Battersea a more flexible way to change campaigns depending on appeals that require support at a specific time while also underpinning a personalised experience for donors and potential donors.

Key features of the platform include:

  • The ability for the charity to create campaign-specific journeys with campaign messaging throughout, donation type, flexible fields and donation amount calls to action – rather than a requirement to involve WPNC in development
  • Site visitors can be directed from online advertising or an email campaign straight to a donation landing page & journey featuring tailored messaging and content. For example Battersea’s In From The Cold appeal
Sponsor a kennel

The charity is also currently taking advantage of goDonate’s flexibility to manage monthly donations for its Sponsor a Kennel campaign. Supporters are sent follow-up emails featuring updates about their chosen kennel or kitty cabin.

The donation platform integrates with Raiser’s Edge CRM, Rapiddata and Adestra for email delivery.

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