Animated TV spot to boost Caxton sales
- by Lucy Tugby
We’re delighted with our new responsive tv ad for leading currency card provider Caxton. Launched on May 3rd, it’s the centerpiece of an integrated campaign that also includes online display advertising, Facebook and YouTube.
The Caxton Currency Card is an easier and safer way to carry holiday cash – in fourteen different currencies. So to bring this to life, Creative Directors Chris Martin and Bob Nash created an elegantly simple idea using motion graphics. Working with post production house, Filament, the ad was created around the thought “no-one wants to compromise on fun when they’re on holiday”. With competitive exchange rates, no commission and no overseas ATM fees, the Caxton currency card helps make more of your holiday money.
Richard Cole, Director of Marketing, of Caxton commented “This campaign gives Caxton a great opportunity to help consumers get more from their travel money this year, through communicating the benefits of a pre paid currency card: especially with all the uncertainty which is being caused by the election and Brexit.”
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