Children with Cancer UK new TV ad by WPN Chameleon rings the bell to keep families together
- by Lucy Tugby
Reflecting the charity’s new branding and proposition ‘keeping families together’, WPNC’s ad celebrates the joyous moment a child rings the special bell (placed in hospitals by End of Treatment Bells) signalling the end of their cancer treatment and the momentous day they can go home from hospital with their families.
John Eversley, MD at WPNC commented, “This has been an inspiring project to be involved in and from the earliest stages we were closely aligned with the client’s vision for the bell. We are very proud of the end result, an ad that visually and audibly strikes an emotional link and beautifully communicates how the charity helps keep families together”.
Mark Hooley, Head of Communications at Children with Cancer UK commented; “This is the start of a new beginning for the charity and WPNC has worked with us closely to understand how to bring this new chapter to life and appeal to hearts, minds and hands to donate to our life saving work”.
Shot on location in the Bristol Royal Hospital for Children, Birmingham Children’s Hospital and Great Ormond Street Hospital, the footage will also be used in a Facebook campaign and offline activity including OOH.
This activity comes ahead of WPNC’s wider autumn campaign for the charity.
Notes to editors:
Children with Cancer UK:
Children with Cancer UK is the leading national children’s charity dedicated to research into cancer in children and young people. We actively raise and invest money for vital specialist research to help save the lives of children with cancer and keep their family together.
Inaugurated in 1988 by Diana, Princess of Wales, in memory of Jean and Paul O’Gorman our aim is to improve survival rates and quality of survival in young cancer patients and to help research ways of reducing cancer incidence.
Last year Children with Cancer UK invested £5.9m in new research across a full range of childhood cancers. We currently have more than 50 projects under way at leading centres around the UK. What began as a small memorial charity has evolved into Children with Cancer UK, a major force in paediatric oncology, also ranked in the top 100 UK charities.
Read more at www.childrenwithcancer.org.uk
WPN Chameleon is a strategic Campaign Top 40 creative agency dedicated to achieving better results in digital, DRTV, social, web design/build, direct mail, press, inserts and integrated campaigns. Our experienced team of 55 across insight, creative, and technical has an enviable record of delivering high-performance marketing communications for both commercial and non-profit clients.
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