Brand & Digital Webinar

  • by Dan Martin
  • 17/04/2020

In today's crowded charity market, a great brand experience is a key advantage. And right now, digital has become THE primary way to connect with your audiences. But how do you ensure your brand is authentically connected to your mission and vision, and demonstrates that consistently in this digital-first world?

Plus, in these times of crisis you'll be exploring new digital opportunities like never before, so what lessons can you learn that will help you take brand forward in the future?

WPNC and Brand By Me invite you a free online event for charities considering a future re-brand or refresh. This event will help you plan, set strategy and start thinking about implementation, so that when the time comes, you can hit the ground running!

In this 75 minute event, we'll run three interactive sessions:

* What does today's integrated, digital-first brand strategy look like?

* Ways to take your brand into digital channels

* How to plan for a successful digital brand roll-out

Whether you're thinking about a full re-brand in the future, or a simple refresh, it will require a new set of skills. Led by experienced practitioners, the sessions will give you pointers on how to spot avoidable pitfalls, stay focused when diversions appear, pivot when the unexpected happens, and know when to bring in expertise from within AND outside the organisation at the right time.

Places are strictly limited so please register to secure your place. Register here.

Collette Philip

Founder and MD, Brand by Me

Collette runs award-winning brand and strategy consultancy, Brand By Me, helping organisations tackle tough challenges to build credible brands.  Brand by Me specialise in building brands that drive social change and recent clients include RAF Benevolent Fund, Womankind, Conciliation Resources and World Animal Protection.

Dan Martin

Digital Strategy Director, WPNC

With 20 years’ experience in digital and direct marketing, Dan has both a strategic and tactical view on how channels combine to produce engaging, effective supporter experiences. His clients have included Amnesty International, British Heart Foundation, Macmillan, Mind, Oxfam, Plan International, Stroke Association and UNICEF.

Stewart Sear

Digital Creative Director, WPNC

For 20+ years Stewart has been crafting digital solutions that work across multiple channels, sectors and clients. These highly creative, innovative and usable solutions include user-focused experiences for a wide range of brands including Macmillan, NSPCC, BHF, UNESCO and many more.

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