IOF Awards 2017

  • by Lincoln
  • 10/05/2017

We are pleased to say that WPN Chameleon and Addition, our digital product studio, have been nominated for two pieces of client work - for British Heart Foundation and Alzheimer's Society - in the Best Use of Digital category at this year's National Fundraising Awards.

Shortlisted for the awards...

British Heart Foundation - Gift of Hope & Give in Celebration fundraising products

The British Heart Foundation’s Gift of Hope and Give In Celebration are two important fundraising destinations where supporters make donations in memory of loved ones or in celebration of a special day – birthday, wedding or anniversary.

With an improved user experience focussed on enabling users to make donations and set up funds with the minimum of fuss, and modern, on brand visual design, the launch of these two products has seen impressive results, enabling the charity to improve average donations by 67% and increase total donations by 14%.



Alzheimer's Society - Enabling increased giving online for the Alzheimer’s Society

Improving donor experience through optimised user journeys, Addition by WPN Chameleon worked collaboratively with Alzheimer’s Society to improve the performance of Alzheimer’s Society’s online journey and to drive an increase in online giving.

The aims of the project were to increase both the front-end user experience and the back-end admin functionality, enabling Alzheimer’s Society to create campaign-specific donation journeys, optimised to maximise conversion rates and gift values.

Results have so far exceeded expectations with an increase in donations of 47% (Year on Year comparison for January 16 / January 17)


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