Legacies & The Millennial Generation Webinar
- by Gail Cookson
Significant increases in will writing
With the pandemic, significant increases in will writing across the generations were recorded in 2021…even the younger ones.
So WPNC carried out bespoke quantitative research into Millennials and Gen X at the beginning of the year. We uncovered their donation habits, whether they had considered writing a will and why, and what were the barriers to writing a will. From this we have recommendations on how to capitalise on the appetite for younger audiences to leave donations to charity.
WPNC’s Legacy Director Gail Cookson, and WPNC’s Fundraising Strategy Director Claire Daniels will delve deep into the research and provide recommendations for future action. The webinar is FREE on Wednesday 27th April… you’ll be the first to hear about this research.