Médecins Sans Frontières launch new DRTV campaign
- by Lucy Tugby
Our latest DRTV campaign for Médecins Sans Frontières (MSF) launched this week focusing on MSF’s lifesaving work with chronically sick and injured Syrian refugees who have fled over the border to Jordan.
The campaign consists of two compelling 60 second DRTV adverts, both fronted by UK MSF volunteer Dr Paul van den Bosch, who has just returned from working in Jordan. He gives his own first hand account of the challenges MSF medics face there – in particular the urgent need for medical supplies and medicine.
One advert focuses on MSF’s lifesaving work with war wounded victims. The other advert explores the little known but vital care that MSF gives to refuges suffering ongoing, life-threatening medical conditions.
This a different side to MSF’s work and has never been seen on UK TV before. The Jordan footage was filmed on location in Amman and Irbid by award winning cameraman Tom Barnes and directed by our Director of TV and Film Maria Phillips
Shona Barnes, Campaigns Manager of MSF commented ‘This new DRTV campaign breaks important new ground for us. Whilst the UK public is sadly all too familiar with stories of victims of war, it is important to give equal emphasis on the ongoing life threatening medical conditions as this is a vital part of MSF’s lifesaving work – and its continued need for support.’
The latest from WPNC
London’s Air Ambulance Charity
NEW DRTV ad and online fundraising campaign
Brew Republic Ecommerce Platform Launches
Bringing Brewers and Craft Beer Fans Closer Together
Agency of the Year 2019?
Marketing has moved on.
The internet and the power of the audience has created a different world.