Supporter Pathways - The Power of Responsive Thinking
- by Lucy Tugby
Over 35 charities attended our recent fundraising seminar where we explored the power of responsive pathways to maximise goal outcomes.
Our Planning Director, David Brown started the session looking at integration throughout the campaign funnel, specifically the importance of vertical integration and how to make a campaign integrated across potential response points to amplify capture and conversion.
Dan Martin, our Digital Strategy Director, discussed how to use digital channels and techniques to encourage potential supporters to leave a digital footprint.
To end with, our Digital MD Vicky Reeves looked at effective online destinations, how to maximise engagement and conversion.
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