Oxfam launch new DRTV ad with focus on the tangible solution of the Oxfam bucket
- by Lucy Tugby
Oxfam have launched a DRTV campaign that sets out to demonstrate how vital a special Oxfam bucket can be to saving lives. The Oxfam bucket is an incredibly simple, practical and iconic symbol of Oxfam’s expertise in emergency water provision. The tightly fitting lid keeps dirt, germs and insects out, and the tap lets you get water out without having to dip hands or bowls into it. It’s made of durable plastic that won’t degrade in harsh sunlight and curved edges inside help stop bacteria accumulating. The clever base is designed to make carrying it on your head easy.
The 60 second DRTV advert focuses on the tangible solution of the Oxfam bucket, and demonstrates what your contribution will go towards. The ad comprises of emotional film footage from the field, which connects the audience in a very human way – watching people drink water that’s clearly filthy and disgusting. The ad goes on to show a fascinating product demonstration by Oxfam spokesman, Ian Bray, at the Oxfam warehouse which stores many of these buckets and other emergency supplies.
Every day millions of children take a terrible risk every time they take a drink. That’s because their only water is filthy and full of killer diseases. And every day, fourteen hundred children die. Ian Bray, spokesman for Oxfam, explains what makes the Oxfam bucket special and asks for the price of one bucket: just £2.53.
Hannah Davies, Marketing and Communications Officer of Oxfam commented 'This simple innovation has saved lives and provided practical support for families around the world - and it costs just £3. We want our supporters to know their £3 does make a real difference and that there are many tangible ways to tackle poverty. Together, we can keep clean water flowing'.
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