RAF Benevolent Fund create digital storytelling experience for supporters
- by Nicky Tomkins
The RAF Benevolent Fund are creating a new digital storytelling campaign to celebrate the RAF Family and inspire new support.
The digital experience forms part of their long-term multi-channel initiative that seeks to commemorate the achievements of the RAF and those who served. The campaign coincides with the RAF’s centenary celebration next year.
The digital concept launching in 2018, will invite users to post and share stories of RAF life, either their own, or those of relatives, and will create a smoothly integrated experience with the main site to ensure brand consistency.
Graeme Wallace, Digital Fundraising Specialist at the RAFBF commented “We’re very pleased to have partnered with Addition for this project. They have a proven record of creating excellent user experiences and delivering results.”
Vicky Reeves, MD of Addition said “We are delighted to be working with the RAFBF on this new storytelling campaign and look forward to creating a compelling journey for supporters with their own stories at the very heart of the campaign".
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