Take you pick of our Top Tips Quick-fire Webinars
- by John Eversley
We recently completed our Spring 2022 ‘Top Tips’ webinar series and it proved to be even more popular than our 2021 series. Thank you for supporting us and registering for our events.
Each webinar was planned to reveal ideas, offer inspiration, demonstrate the very best practice and show tons of experience, all to help our fundraising attendees boost their results. We had more members of the team of experts at WPNC taking part in these highly focused sessions, each lasting just 20 minutes (and where possible we had time for a few minutes of questions and opinion from the chat zone). So, if you missed any of the webinars, or would like to replay a session they’re each available to download for free…choose one, two, three or all four.
#1 - Fundraising Trends
I was joined by WPNC’s fellow WPNC MD Vicky Reeves and together we shared the ideas and opinions of the wider agency team in setting out opportunities (and risks) to 2022. I fear this webinar stimulated a bit of additional planning and in particular some thinking about how to boost Christmas donations during a winter Football World cup.
#2 - Donor Acquisition
WPNC team of Maria Phillips – Head of TV and Film, Nesh Soni – Head of Digital Marketing, John Watson - WPNC Chair and Group CEO joined me in a ‘rapid’ presentation of Acquisition Tops Tips across channels including TV, Digital and Social and Direct Mail. We revealed ten things that can make a genuine difference to your campaign results: fresh perspectives on insight, creative & messaging, data and production ideas and new thoughts on social media and optimised landing pages.
#3 - Legacy Marketing
WPNC’s Gail Cookson, Legacy Marketing and International Director and Claire Daniels, Fundraising Strategy Director together presented observations and reflections of the trends shaping Legacy marketing today. As experts they shared ideas to stimulate thinking about boosting performance as awareness of Legacies and Gift in Wills grows.
#4 - Online supporter journeys
Vicky Reeves, WPNC Deputy CEO and MD Digital shared her experience in helping charities improve the online donor journey towards a richer experience for supporters, and crucially increase online donations. This was another popular webinar with content succinctly packaged in Top Ten Tips of best practice techniques and practical ideas.
If you would like the recording of any of these webinars, please just email [email protected] and we will send you the links.