WEBINAR May 13th 2021

  • by Dan Martin
  • 10/05/2021

Using value exchange to find new donor prospects using digital media

One of the hardest jobs in charity marketing is building pools of potential donors.

Value Exchange is a win-win approach for both charities and supporters where both sides give - and get - something out of the bargain.

In this 30 minute webinar, WPNC will look specifically at the first part of the Value Exchange journey - developing a campaign to generate prospective supporters and obtaining a first commitment.

Drawing on both technique and real-life campaigns, we'll cover:

  • Why Value Exchange works
  • Options for generating the right kinds of supporter leads
  • Ways to develop a strong Value Exchange offer
  • How to combine targeting and channels
  • Follow up methods to convert supporters
  • Reporting and measurement

People are generous and motivated to give, but getting them to consider your cause is a challenge when the market is crowded. Value Exchange campaigns are a superb way to stand out and break the ice with new potential supporters.

Sign up for this FREE webinar today and join us on 13th May to find out more!

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