WEBINAR May 13th 2021
- by Dan Martin
Using value exchange to find new donor prospects using digital media
One of the hardest jobs in charity marketing is building pools of potential donors.
Value Exchange is a win-win approach for both charities and supporters where both sides give - and get - something out of the bargain.
In this 30 minute webinar, WPNC will look specifically at the first part of the Value Exchange journey - developing a campaign to generate prospective supporters and obtaining a first commitment.
Drawing on both technique and real-life campaigns, we'll cover:
- Why Value Exchange works
- Options for generating the right kinds of supporter leads
- Ways to develop a strong Value Exchange offer
- How to combine targeting and channels
- Follow up methods to convert supporters
- Reporting and measurement
People are generous and motivated to give, but getting them to consider your cause is a challenge when the market is crowded. Value Exchange campaigns are a superb way to stand out and break the ice with new potential supporters.
Sign up for this FREE webinar today and join us on 13th May to find out more!