WPN Chameleon say ‘Thank You Britain’ on Christmas Day TV
- by Vicky Reeves
The tradition of sending out the agency Christmas Card has taken a different turn this year for us at WPN Chameleon.
At 3.40 pm on Christmas Day afternoon, in the middle of a Celebrity ‘Come Dine With Me’ On More4, the giving British public will see a 60 second ‘Thank You Britain’ TV spot made by our team.
Featuring footage from some of our fundraising clients - Salvation Army, Oxfam, ActionAid, UNICEF, Children’s Air Ambulance, The Children’s Trust, Orbis and NSPCC – the spot was made with the help of Martin Clunes who donated the voiceover, and MiMedia and Channel 4 who donated the airtime.
“This year, we thought we’d like to say Thank You not only to the British public for supporting the charities we work for, but also for the outstanding work done by our clients in 2017,” commented Vicky Reeves, Deputy CEO.
The spot is backed up with fully integrated digital support including a landing page and twitter cards, reflecting the new DRTV Plus concept launched by us at WPN Chameleon earlier this year, where the seamless on-line/off-line integrated journey is already making a big difference to results.
Wishing you all a Merry Christmas and a Happy New Year!
The latest from WPNC
Marketing has moved on.
The internet and the power of the audience has created a different world.
The Future is the Progressive Web App (PWA)
Why is this new technology great for your business?
Tea-break creative #3
Our creative directors, Stewart Sear and Bob Nash catch-up over a brew and share what has inspired them this month, giving you some ideas to takeaway for your next campaign.
The real meaning of supporter engagement