WPNC's Top Tips in 20 minutes

  • by Vicky Reeves
  • 12/07/2021

In this 9.30am-start Quick Fire series, four of WPNC’s experts share their Top Tips. Sign up for one or more of the sessions below.

14th July - Maria Phillips presents Top tips on creating an effective DRTV campaign
In this short, practical session written especially for charities, Maria will give her Top 10 Tips for nailing effective response TV. Maria will cover vital areas such as how to balance need with solution, the emotive powers of voice over and music, the role brand plays in DRTV and simple techniques to help drive response - all from a unique creative perspective gained from putting countless charity adverts on television.

21st July - Vicky Reeves presents Top tips for increasing income through online in-memory tribute funds
There has been a huge growth of in memorial giving and particularly online tribute funds over the last 2 years. As supporters turn to digital, how does your own tribute fund offering stack up? What experience should you be offering online and what difference does it make? Is there more you can do to promote your tribute funds? How do you compare to other charities?

28th July - Dan Martin Top tips for reaching your audiences using digital
Privacy concerns, cookie policies and tracking pixel changes continue to disrupt the digital marketing landscape, making it harder for marketers to implement consistent journeys and achieve their goals. This practical, quick fire session will cover what we think are today's top 10 techniques for using digital channels to communicate with your target audiences.

4th August - Claire Daniels Top tips for building and implementing a solid fundraising strategy for 2021 and beyond
It's been an uncertain 18 months, and many organisations have had to shift their approach to fundraising. There's been a lot to learn and one thing is certain - having a strong fundraising strategy to guide you is priceless.


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