Seamless film production
Working with animals…
The approach was agreed and the script was written, the challenge was then in producing the ad with a dog as the lead ‘Star’ character. The process of selecting and getting the best performance out of our canine friend was critical to the project - the worry of the old adage of ‘don’t work with children or animals’ came to mind.
Our experienced TV production team stepped in - we managed to find a fabulous lead actor - Dodger, the Jack Russell cross dog who performed on his spot throughout the day. We organised everything from finding the superstar dog, his vet, location, props and human actress, and across two days we had more winning shots than bloopers (including a great set of stills to be used on other media). Who said working with animals is tricky. Dodger was a delight bouncing back from every break and the 2 day shoot was a real pleasure for everyone involved.
The footage was then crafted into a delightful and charming 60 second ad – Dodger even had his own set of humorous outtakes!
The ad was an immediate hit both in terms of numbers of new lottery players but also in the positive reaction we had to the ad from staff and supporters.