Putting users at the heart
We worked with British Heart Foundation to radically overhaul their in memoriam and in celebration destinations to meet the needs of a growing market.
Both Gift of Hope and Give in Celebration have users at their heart. With this in mind our initial focus was to create an improved user experience, through research and prototyping, for new site users and page creators. We also needed to ensure that existing content remained intact; these are two of BHF’s most popular, and sensitive, fundraising destinations so have a significant amount of active users.
Prototypes were fully responsive and tested with users and feedback was incorporated into subsequent iterations until we reached a solution that fit the bill.
There was a 361% uplift in donations to celebration funds just a few months after launch. The agency continues to host and support these websites with regular updates to the creative.