Searching for a new approach
How hope has a key part to play
When WPNC first began working with CWC UK in 2014, the charity was still taking an approach that highlighted the suffering of youngsters with the disease and the need for funds to combat cancer. The DRTV, which focused on the heart-breaking days and weeks during treatment when neither the child nor their family are sure they will survive, was successful in engaging donors.
However, come summer 2018, the organisation was searching for a new creative strategy based on a message of hope not just for the child, but also their families. WPNC thoroughly researched the illness and how it affects people’s lives, and also scrutinised CWC UK’s existing assets to uncover the solution.