Making eligibility easy and useful
Through the research the charities we interviewed talked about the frustration of lengthy application processes that they turned out not to be eligible for.
We created a step by step eligibility process that takes users on a clear journey whilst helping to ensure that they carefully consider each eligibility criteria. Should they not meet criteria then they are sign posted to resources across the site they may find useful
It also allows Lloyds to deliver regionally specific messaging and collect key data of charities applying for grants to analyse which criteria are consistently not being met so that they have the opportunity to review and refine their criteria.