Pitching a process, not a script
WPNC believed that the strongest possible solution for this new integrated campaign could only be uncovered through close collaboration with the client. London’s Air Ambulance Charity recognised the potential in this process and a creative partnership was set in motion.
One of the unique aspects of WPNC’s approach is the initial Breakthrough session. This brings together people from all across the client organisation to share crucial insights and help uncover unique solutions. So, besides the senior fundraising team, the session was attended by the charity’s CEO, doctors and paramedics.
By combining all these different perspectives we were able to identify a proposition with real potential. “When critical injuries can’t wait” summed up the urgency of the charity’s work, arriving at every life-threatening emergency inside the M25 within just 11 minutes.