Alexa, donate now!
Talking up the future of fundraising
WPNC is currently working on the next phase of online donation, harnessing the exciting world of voice-based giving. In association with the NSPCC and Amazon, the agency has developed an Alexa skill around the charity’s PANTS campaign.
The initiative helps parents explain to their children how to stay safe from sexual abuse, using songs and games to make the experience informal while sharing serious information with youngsters. Simultaneously, users can make a gift simply by asking Alexa using Amazon Pay – making NSPCC among the first charities to offer voice donation. This was also the genesis of WPNC Addition’s new platform, goDonate Voice, which extends options for donors to give into the burgeoning voice channel.
The idea was initially presented by WPNC digital team at a quarterly meeting with the charity, where the agency shares the latest technological developments from around the sector and the wider digital industry.