“Bucket” is one of Oxfam’s best performing DRTV campaigns in recent years.
The 60 second DRTV advert focuses on the tangible solution of the Oxfam bucket; an incredibly simple, practical and iconic symbol of Oxfam’s expertise in emergency water provision.
The ad comprises of emotional film footage from the field, which connects the audience in a very human way – watching people drink water that’s clearly filthy. The ad goes on to show a fascinating product demonstration by Oxfam spokesman, Ian Bray, at the Oxfam warehouse which stores many of these buckets and other emergency supplies.
The ad ran for two years and brought in thousands of new supporters.