Attract and engage
A digital storytelling experience
The RAF Benevolent Fund approached WPNC with the ambition of creating a new digital engagement platform, the primary objective of which was to attract and engage existing and prospective supporters in a two-way conversation through storytelling.
The digital experience forms part of their long-term multi-channel initiative that seeks to commemorate the achievements of the RAF and those who have served and are serving. The campaign coincides with key anniversaries, including the RAF’s and the charity’s centenaries and the 80th anniversary of the Battle of Britain.