Making the most of the season
Delivering a years’ worth of new donors in six crucial weeks
The heart of TSA’s fundraising is an intensive 6-week marketing campaign running up to Christmas. We partnered with the TSA team to test new direct mail for the Christmas Appeal in 2008 and we’ve contributed to annual Appeals ever since with: DRTV, digital, social and email advertising, warm donor appeal mailings, press advertising, insert, door drops and cold direct mail. However, DRTV has been the focus, using our expertise and technical skills to deliver major campaigns providing a significant value of cash and volume of donors. And naturally, the new donors we recruit go on to feed subsequent warm and reminder mailings. Our work at Christmas is a valuable stream of income, performing at ROI’s from 2:1 to a remarkable 15:1 for warm direct mail.