exploring motivation
Customer experience & innovation
We put your customers' experiences, needs and motivations at the heart of everything we do, and support you to generate valuable customer insight to improve every interaction you have with them.
From designing services that deliver impact through to planning innovative new products and results-driven websites, we use the latest customer-focused techniques.
This includes data analysis supported by qualitative insight, detailed journey mapping and blueprints with a focus on empathy, co-creation, prototyping and testing to help you achieve your goals whilst meeting the needs of your customers.
Our areas of expertise
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New product development
We have an innovation framework for generating ideas for propositions and products. We can then take those ideas to market using a number of tried and tested methods.
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Audience, data & insight
We work with our clients to identify the most effective way of getting to the core insight needed to deliver exceptional experiences.
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Service design
We help our clients deliver services with impact. Using insight and service design techniques that put the focus on the customers’ needs and motivations.
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Co-creation
We use co-creation across our services to deliver collaborative and creative solutions that include you and your customers.
The latest from WPNC
The Charity For Civil Servants
launches digital carer's tool
Macmillan Cancer Support
creates new online tribute fund following digital overhaul
FREE Self-identification Webinar
A digital advertising approach where the creative *is* the targeting
One-off donations increase by more than 500% during lockdown
through goDonate
Get in touch about CX & innovation
Got a question about CX & Innovation, or a brief you'd like us to take a look at? Drop us a line below...