exploring motivation
Customer experience & innovation
We put your customers' experiences, needs and motivations at the heart of everything we do, and support you to generate valuable customer insight to improve every interaction you have with them.
From designing services that deliver impact through to planning innovative new products and results-driven websites, we use the latest customer-focused techniques.
This includes data analysis supported by qualitative insight, detailed journey mapping and blueprints with a focus on empathy, co-creation, prototyping and testing to help you achieve your goals whilst meeting the needs of your customers.
Our areas of expertise
-
New product development
We have an innovation framework for generating ideas for propositions and products. We can then take those ideas to market using a number of tried and tested methods.
-
Audience, data & insight
We work with our clients to identify the most effective way of getting to the core insight needed to deliver exceptional experiences.
-
Service design
We help our clients deliver services with impact. Using insight and service design techniques that put the focus on the customers’ needs and motivations.
-
Co-creation
We use co-creation across our services to deliver collaborative and creative solutions that include you and your customers.
The latest from WPNC
Innovation, brand value & the customer journey
Digital Strategy Director Dan Martin considers innovation models and the impact on customer behaviour and brand success
DRTV's time has come
for European Charity Fundraisers
Why the payment technology revolution can boost customer experience
2020 trends
to watch out for in digital and marketing
Get in touch about CX & innovation
Got a question about CX & Innovation, or a brief you'd like us to take a look at? Drop us a line below...