Integrated marketing

Our approach to multi-channel

We put customers first, create compelling messages that can work across a wide variety of media opportunities, and maximise channel-specific formats.

When the medium isn’t the message any more

We live in a world where the medium isn't the message any more: messages must travel across channels to reach customers living in a fragmented media landscape. It's a two-way street, a conversation rather than a broadcast. Where the customer must come first. So, whilst each media is important individually, it is how they work together that really drives greater performance.

WPNC have been a long standing partner of Direct Wines working with us across new product development, marketing and ecommerce. They have been brilliant to work with and we are currently working together on some exciting new initiatives launching soon.

Michael Johnson, Group Innovation Director, Laithwaites/Direct Wines

Making every touchpoint memorable and motivating

Whether we are using press advertising, direct mail, DRTV, online video or digital creative, we make every touchpoint memorable and motivating. Driven by results, we strive to extract maximum value from our clients’ investment.

Recent integrated marketing campaigns

Get in touch about Integrated marketing

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