Integrated & International

TV & digital

After extensive testing in European countries over the past two years, WPNC can now offer its wealth of strategic, creative and production experience internationally. By working with key local partners to provide in-market insight and support, we have successfully delivered TV and Digital solutions across Europe.

Authentic & emotive

We live in an age of reality tv and fake news. Consumers can spot anything that feels staged, dodgy or downright untrue. Never before has there been such a need for authentic charity campaigns. Our approach: truthful storytelling that delivers better results.

Whether it's the regional office of a global charity or a nationwide charity outside the UK, we'll find the right message that connects with your local donors.

Our partners

Our local partners are a great compliment to our strategy, creative and production expertise, bringing in-market knowledge and support where we need it.

30 millions d’amis

An appeal to animal lovers

30 millions d’amis has ‘national treasure’ status in France. For 40 years, it was a popular TV series finishing in 2016. A charitable foundation was established in 1995, its objective to combat any kind of animal suffering. In 2019, the charity decided to go back on TV, this time with direct response advertising to recruit new regular givers. Using the iconic whistle and theme tune from the programme, it immediately transported the viewer back to the much-loved TV series.

The script provides an empathetic narrative describing the need for the foundation’s work and giving a clear call to action. The response smashed all targets for both phone and online donations.

Aide et Action France

Authenticity at the heart of the campaign

We know from our child sponsorship experience in the UK that audiences respond warmly to real stories about real children. So we took a small documentary crew into the heart of Senegal to film the sponsored children supported by Aide et Action, and in particular a little girl with a big smile. While we loosely followed our storyboard, we also captured the spontaneous, off the cuff moments that create film magic. See the 'making of' film of the ad.

Kinderhospiz Netz

Help keep a sick child at home

Kinderhospiz Netz is a children's hospice based in Vienna. They support families with terminally ill children and endeavour to make sure the family can be together for as long as possible. It is a very emotional subject and our TV advert needed to be both sensitive and uplifting. It tells the simple but moving story of a very sick child in hospital who longs to be with her family in the familiar surroundings of home. Thanks to Kinderhospiz Netz, our child is reunited with her family and her beloved pet dog.

Get in touch

If you are interested in finding out how we can help your organisation acquire new donors, please contact Gail Cookson our International Director using the form below