There’s so much more to using video content online than just putting together a short film. Meaningful results require real clarity in terms of our goals and our audience. With this clarity of purpose agreed, our storytelling and film-making skills can really make a difference.
Engage. Connect. Convert.
To help focus our work – and provide better evidence of its efficacy – we plan every online customer journey in detail. They may start with simple engagement, but the goal is often to move on to making meaningful connections and then conversion. Each step in that journey requires different thinking, different creativity and different metrics.
A plethora of formats
Deploying the work in the correct channel, using the right format, is vital. ‘Versioning’ is a key part of determining the most powerful combination available to suit your purpose. Did you know, for instance, there are 11 placements through the Facebook ad platform alone?