Age UK Weekly Lottery

At its heart was a powerful, research-led insight – that people love to win, even if the prizes are small. Our creatives had lots of fun developing a range of ideas to bring this to life, which were then tested using our proprietary Research Insight tool – to help us identify the winner.

Best of all, it beat the control ad, hands down. And there’s nothing we love more than beating control (even when it’s our own creative).