NPD & brand

Brew republic

How do you get your audience excited about a new craft beer subscription service?

Simple. Put together a fantastic selection of the UK’s finest craft beers. Build a brand informed by beer lovers through in-depth research and interviews. Give it a fresh, contemporary name and identity. Then top it off with an amazing introductory offer. Finally, it’s got to have cut-through when you make an online video to tempt people to try it.

Results? Well, it’s enough to say that the pilot was so successful that the Laithwaite’s board signed off on a full brand roll-out.