How do we drive people from offline to online?
This was our challenge from cruise.co.uk, who wanted to promote their online cruise deals in the traditional press. Our answer was to create a series of powerful, offer-led ads, using all the response tricks we have up our sleeves.
With limited time to get the ads out, we put a dedicated agile team place – who are ready to go when the briefs come in. And though the turnaround is much faster than many of our other projects, we’ve been pulling in the online bookings, week after week.