Donald Russell

Social video

Donald Russell Steaks

In the world of online video, we’re often faced with the challenge of creating something new and exciting using only existing assets.

So, when royal butcher Donald Russell asked us to create a new YouTube film to promote their fantastic steaks, we got cooking right away.

With the only asset being a (very) long-form film about preparing steak, we knew substantial changes had to be made. We managed to create a new edit only 30 seconds long and overlaid new brand graphics, music and captions.

Could we smell success? Over 581,000 views would suggest that this was a tasty YouTube morsel.