How does a century-old timeshare company reinvent itself for the aspirational holiday makers of today?
Our answer: emotional storytelling. Insight showed that Hoburne’s desired target audience wanted a special place to escape to. A luxury destination where families could escape everyday life and get away from it all, but still enjoy the comforts of home.
This simple emotional hook was at the heart of a campaign spanning TV, press and social media – alongside some excellent offers to clinch the deal.