Marie Curie

Creative Campaign

How do you tell a powerful fundraising story?

When we were asked to create a regular giving product for Marie Curie, we realised we had some really powerful assets to work with: the voices of Marie Curie Nurses and the people who’ve received their support.

The campaign was launched with a DRTV ad featuring Hayley, whose husband Matt was cared for by Marie Curie after he developed a terminal brain tumour. Her words are incredibly moving – you can hear them in the video below.

This was supported by a series of digital assets and an ongoing welcome journey, in which donors received a series of personal emails from Matt’s Marie Curie Nurse, Susan, telling them about the difference they were making.