How do we create a child sponsorship campaign that’s really different?
It’s simple. You do things differently. Instead of showing the usual shots of needy children, we gave sponsored children in Ghana the chance to film their own lives – to show, through their eyes. the difference that sponsorship can make.
Everyone was delighted with the results. The children had lots of fun. The DRTV and digital assets we created were bang on brand for Plan International UK. And we were thrilled to be part of such a ground-breaking project.