Plan International UK

DRTV child sponsorship

PLANUK Dreammaker

Plan International UK had a dream. And we helped make it a reality...

They asked us to help them recruit more sponsors – to help girls living in poverty to achieve their dreams – on a very tight budget And there was no time and money for a shoot.

But we love a challenge – and our creative and production teams reviewed footage from past shoots, weaving it together to tell a compelling story. Our in-house animator got involved too, adding a sprinkle of magic that made the creative feel really fresh and different.

Despite all the challenges – the creative delivered Plan International UK’s best ever first-month results and continues to bring in sponsors month after month. A dream come true!