DM recruitment

VSO lifelong legacy journey
VSO Change Meakers

Looking for new legacy donors? Don’t forget the people who’ve started the journey already...

That was our thinking behind this legacy mailing, which reached out to VSO’s cohort of past volunteers – with a nostalgic mailing to rekindle their volunteering memories. And we even got a real volunteer to write the letter (with a little help from one of our copywriters).

And while the letter looked back, the ‘world map’ brochure looked forward –inspiring the reader to continue their life-changing journey by leaving a gift in their Will.