How do we connect with two very different audiences in just 30 seconds?
We’re always up for a challenge. So when WWF asked us to create an orangutan sponsorship DRTV ad that connected with both traditional animal lovers and a new concerned audience, we got out thinking caps on.
The solution? A simple but powerful zoom technique created by our brilliant special-effects team – showing how sponsoring one orangutan can have a huge positive effect on our planet as a whole.