WWF
DRTV sponsorship
How do we tell an exciting new story about animal adoption? We start with an old one...
The Tiger Who Came to Tea is a much-loved tale that many of us enjoyed when we were young. So we were really excited to use it in a brand-new tiger adoption appeal for WWF – with kind permission of the publisher Harper Collins.
Featuring a real grandmother and granddaughter reading the book together – it was a brilliant way to connect with a wider audience than ever before, making them aware of the threats wild tigers face and showing them how sponsorship can make a real difference.