Bank Workers Charity

The Bank Workers Charity offers vital health and wellbeing support to bank employees and their families across the UK. But – because of data protection and social media regulation – they were finding it harder and harder to make contact with the people who needed them.

The solution? To create a way for people to ‘self-identify’. Through a series of Facebook assets, including GIFs and a mini-poll, we encouraged people to come forward and share their details – opening the way for further communication. The results?

Significant increase in reach and a massive reduction in cost per landing page click. Proof that the message was finally getting through!