Hoburne Holidays
DRTV & digital
How do we sell luxury holidays in a challenging financial climate?
Simple. We lead with a powerful value-for-money promise – with the reassurance that what you see is what you pay.
Conceived, filmed and edited by WPNC, our ‘No hidden extras’ TV ad carefully balances the aspiration of owning a holiday home with the increasing market desire to make savvy financial decisions. We see scenes of families relaxing and having fun in their luxury home away from home – alongside clear, upfront value messaging in the voiceover and on-screen.
The TV ad was supported by a suite of short social films, each focusing on a different savings message, giving viewers a compelling reason to respond without delay.