Hoburne Holidays

DRTV & digital

hoburne kids
How do we sell luxury holidays in a challenging financial climate?

Simple. We lead with a powerful value-for-money promise  with the reassurance that what you see is what you pay.

Conceived, filmed and edited by WPNC, our ‘No hidden extras’ TV ad carefully balances the aspiration of owning a holiday home with the increasing market desire to make savvy financial decisions. We see scenes of families relaxing and having fun in their luxury home away from home – alongside clear, upfront value messaging in the voiceover and on-screen.

The TV ad was supported by a suite of short social films, each focusing on a different savings message, giving viewers a compelling reason to respond without delay.