London’s Air Ambulance
Proposition development
Sometimes even the emergency services need help… so when London’s Air Ambulance asked up to help them develop a powerful fundraising proposition, we stepped up to the challenge.
We kickstarted the process with a series of co-creation workshops engaging stakeholders from across the organisation (including a pilot!). Next, we tested a series of creative approaches with the target audience, using our proprietary Research Insight tool. And finally, the winner was developed into a DRTV and digital campaign.
After launch, we enhanced the creative even further – with a helicopter pin badge value exchange – and results have been flying high!