Macmillan Lottery
DRTV & digital
How to we inspire younger audiences to play a charity lottery?
Easy. We show them the little bit of fun it could add to their lives – through a series of feel-good scenarios. And, of course, we remind them that their weekly flutter could make a really big difference to someone with cancer.
We hope this fun-filled ad will make a big difference to Macmillan’s income. Fingers crossed!